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Digital marketing has many skills, and here I will talk about only the top 7 of them.
Why would I talk about these specific skills?, Because it is one of the most in-demand skills currently in the labor market, the most useful for companies in the coming year.
1. Big Data Analytics:
2021 was the year of digital transformation. Many large and small companies switched to remote work in the first half of 2021, and in the second half they continued to develop the digital transformation process and prepare their sites for any possibility of returning to work completely remotely.
We are now heading towards a new year that will focus on 3 main axes: analysis, evaluation and development!
Therefore, it is very important that you learn the data analysis skill, Huge and large companies may shift completely to work digitally, so these companies will need experts in data analysis, reading numbers, setting performance indicators and smart and accurate results.
There is a lot of data on a daily basis, which companies collect from different channels through the Internet, you must know how this data is collected, how to classify it, measure it, compare its results, and most importantly, as a digital marketer, you should know what actions you will take based on your analysis of this data!
2. Business Intelligence Skill Set:
Notice that I say here (skill set) because the term "business intelligence" combines several cross-cutting skills. These skills can be summed up as the skills that transform data into action that helps in developing and growing business.
In other words, find out how to read the numbers and data to access the correct procedure you need to develop the project.
Marketing, for example, has the general goal of helping grow businesses, and the most important skills that will help you grow your business intelligently through marketing are how to read data, use business development tools and platforms, and set your own KPIs (key performance indicators) based on your data readings. So that the performance indicators are related to the development of your business (for example: tracking the conversion rate on the site and setting a goal to increase it and thus increase sales).
3. First and last static skill, Copywriting:
A couple of days ago a Twitter follower asked me if I agreed with the saying, "content is king."
I will answer you here with (yes), the content does not have to be published on social media, blogs and articles. If you look at any marketing activity, you will find that it is not devoid of content. Content is what achieves your goals, but if you use it correctly!
On your product page, store, or any page that a customer might go to in search of you, what they will get is the content!. Your sponsored ads, the words people are searching for to find your products or services, are all content!
It is necessary to learn this skill, and you should know here that it is a skill acquired over time, and you need a lot of reading and inspiration, and start writing now without delay.
To master writing content, you need to learn 3 main things, which are studying your audience, studying the stages of purchasing or becoming a customer (the customer's life cycle), and studying the channels that your audience uses and the nature of the content that fits with them.
You will notice how much better your writing will be and how you will become a writing expert for your audience at all stages of your interaction with time!
4. Paid Ads:
Companies turn to paid advertising because they are the fastest way to develop and expand their market, so if you are a fan of technical skills, managing paid advertising campaigns of different kinds is the most suitable skill to specialize in.
Paid ads include advertising on social media and through search engines (Google, Bing, etc.).
the way it works known by many, which is to pay for what you want your audience to do!
You want followers, pay for a follower campaign. You want conversions on the site, pay for a Conversion funded campaign, and so on..
A short while ago, I shared on Instagram a step-by-step post on learning paid advertising that might help you get started.
This skill achieves the highest demand of companies in recruitment. The director of advertising campaigns is the most important and powerful member of the marketing team, so that much of the implementation process and analyzing the results depends on him.
Where he plans advertising campaigns, distributes the budget, develops and builds the target audience, analyzes numbers and results, implements advertising campaigns, and makes sure that the desired goal is achieved.
5. Account Management:
This skill, or specifically this person, is the basis for the proper functioning of the marketing process, and at the same time is the person the companies have difficulty finding!
Managing all of the company's online accounts, communicating with clients and project owners, distributing marketing tasks to the team, following them up and delivers reports on performance and results from them on a weekly and monthly basis, holds follow-up meetings for work and many other tasks.
Try searching for this job title, activate Google or Indeed job alerts and other recruitment sites, and you will see the amount of demand for this job title, and the high wages that companies pay for it.
6. Analyze the user experience!
And I say here is an analysis, not a design, there is a difference between the two terms, the second is based on the first!
Analyzing the user experience means analyzing the path, forming the most best suited elements in your site and application to provide the best purchase journey for the customer.
Marketing isn't just about, "Hey, someone who visited my site and I have to convert it." A lot of it is about the user experience. I'm not talking about it from a design perspective, I'm talking about someone getting what they're looking for as quickly as possible, that's perfect for user experience.
And as a marketer, you control that. You may not control page design, but you can put certain content or images better than others to attract people to what they're looking for as quickly as possible.
7. The last skill I'll talk about is automation:
Automation here includes AI techniques, and machine learning language, which I know is a separate field but supports automation and forms an essential part of it.
Automation is an important aspect of marketing, and without it, you cannot expand and achieve significant achievement, or be able to pursue all marketing tasks in the future with a affordable budget.
Companies always place budgetary restrictions, even if you work for the biggest companies.
So with automation, you can end up doing more with fewer people. So when you're in budgetary restrictions., you can still get a lot done.
Automation finds more used in email marketing, re-targeting campaigns, chat bot etc..
The best services I used in marketing automation, Hubspot CRM, for customer management and data
getresponse and mailchimp for email..